General Information

Serial #

N/A

Part Number

1

Total Parts

2

AKA

N/A

Patents

N/A

General Description

plastic sheet with wood dowel hanger/ cotton? thread

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

184.0 cm

Width

91.8 cm

Height

N/A

Thickness

1.0 cm

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Agriculture

Category

Merchandising

Sub-Category

N/A

Manufacturer

AKA

Woodhall

Country

Canada

State/Province

Ontario

City

Burlington

Context

Country

Canada

State/Province

Ontario

Period

circa 1997

Canada

This banner was intended to celebrate Massey-Ferguson's 150th year in business and to market that year's product line. The firm had been started in Ontario in the early 1800's by the Massey family, merged with a competitor in 1891 to become Massey-Harris, and as the result of an amalgamation with Harry Ferguson's firm in 1953 changed its name to Massy-Harris-Ferguson. In 1958, the name was shortened to Massey-Ferguson. Currently the Massey-Ferguson marque is owned by and farm equipment sold under the Agco product line.

Function

A sign in the form of a flag used by a distributor of agricultural implements to advertise the products of a manufacturer.

Technical

An example of a marketing tool used by an agricultural implements manufacturers and by dealers. The marketing of tractors and farm equipment, like that of any other consumer item, involves the use of material such as brochures, specialized catalogues, giveaways, and banners and flags touting the benefits of a new piece of technology. Much of this material was sent from a company's head office Banners and flags were often hung outside dealerships to inform passers-by that a new product line had arrived. One common refrain in this type of marketing campaign was the longevity of the company, with longevity equated with stability and quality of the product line.

Area Notes

Unknown

Details

Markings

black lettering reads ‘MASSEY FERGUSON (R) and in red ‘Serving/ World/ Agriculture/ Since 1847'/ bar code label on dowel reads ‘½ x36/ DOWEL/ 8036721230/ MADISON'

Missing

complete

Finish

white plastic banner with red edging, white thread/ unfinished wood dowel

Decoration

yellow wreath encloses design consisting of blue lettering with black shadowing reading ‘150', red banner with white ‘1847-1997' and red and white symbol