General Information

Serial #

N/A

Part Number

1

Total Parts

1

AKA

N/A

Patents

N/A

General Description

Labels: Blue, green, yellow, red, off-white, gold and silver tone text and graphics, printed on off-white paper. Labels mounted on off-white paper support. Frame: pale blue paper matt; clear glass; pale gold tone metal frame; silver metal suspension wire; unbleached cardboard dust jacket on back.

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

61.6 cm

Width

51.6 cm

Height

2.0 cm

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Printing

Category

Printed specimens

Sub-Category

N/A

Manufacturer

AKA

Unknown

Country

Unknown

State/Province

Unknown

City

Unknown

Context

Country

Unknown

State/Province

Unknown

Period

Unknown

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging. These labels are for Pride of Niagara Falls Brand products produced by Niagara Falls Canning Co. Limited., Niagara Falls, ON.

Function

Specific: Used to illustrate stages of printing from original art to printed proofs.

Technical

This framed display of 3 versions of same label illustrates stages of printing from original art to printed proofs.

Area Notes

Unknown

Details

Markings

Top- most illustration labelled "Original Art". Label face reads "PRIDE OF/ NIAGARA FALLS/ BRAND", "SOLID/ PACK". "TOMATOES", "SANITARY", "GROWN IN/ NIAGARA FALLS", "PACKED BY HAND/ IN/ SANITARY CANS", "SEALED WITHOUT/ SOLDER OR ACID" and "NIAGARA FALLS CANNING CO./ LIMITED/ NIAGARA FALLS, ONT." "Proof" printed by hand below remaining two labels, which bear identical text: "THE PRIDE OF/ NIAGARA FALLS/ BRAND", "PACKED BY HAND/ IN/ SANITARY CANS/ SEALED WITHOUT/ SOLDER OR ACID" and "NIAGARA FALLS CANNING CO./ LIMITED/ NIAGARA FALLS ONT." Optical cross hairs also present. "E. LAB. 1 a" and "CANADA EPHEMERIA/ 70 Main St. South, Brampton, ON CAN L6W 2C6" appears on labels applied to dust jacket on frame back.

Missing

Appears complete.

Finish

Labels: Blue, green, yellow, red, off-white, gold and silver tone text and graphics, printed on off-white paper. Labels mounted on off-white paper support. Frame: pale blue paper matt; clear glass; pale gold tone metal frame; silver metal suspension wire; unbleached cardboard dust jacket on back.

Decoration

Label faces feature water fall, flowers, large can and lacey scrollwork patterns. One label also depicts pair of red tomatoes, with greenery.