General Information

Serial #

H.28

Part Number

1

Total Parts

1

AKA

N/A

Patents

N/A

General Description

Black printed text and graphics appear on buff-colour background on smooth stone faces; stone [possibly limestone] is light grey in colour- rough texture is visible on short side surfaces.

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

64.3 cm

Width

48.7 cm

Height

7.3 cm

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Printing

Category

Printed specimens

Sub-Category

N/A

Manufacturer

AKA

Unknown

Country

Unknown

State/Province

Unknown

City

Unknown

Context

Country

Unknown

State/Province

Unknown

Period

Unknown

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging. This stone carried images and/or text for organizations including the Ontario Veterinary College, Toronto, ON.

Function

Used in off-set printing to carry the image to be printed.

Technical

An example of an engraved stone used as an original in printing. Because transfers could be cheaply made from the original engraved stone, lithography was the preferred process for printing large numbers of a given form or format, for many years. From Acquisition Proposal:These are stones used in the production of labels, packages, certificates, cheques, etc. We selected them either because they bore labels or label details or because their contents were relevant to the Printing, Agriculture, or other collection subject areas. [Ref. 1]

Area Notes

Unknown

Details

Markings

On one face of stone: "Ontario Veterinary College/ As a Corporation under the Laws of the Province of Ontario in the Dominion of Canada/ Under the control of the Department of Agriculture of Ontario./ To all to whom these Presents may come sendeth greeting/ Whereas the Faculty of the Ontario Veterinary College has recommended/ [space]/ as having successfully pursued the studies and satisfactorily passed the examinations prescribed by the/ Lieutenant Governor in Council now therefore this College by virtue of its authority doth admit/ him to the status and Membership of the/ Ontario Veterinary College/ by conferring upon him the [illegible] of Veterinary Surgeon with all the rights and privileges appertaining/ thereto/ in witness whereof [illegible] of the College and respective signatures of the Honorable the/ Minister of Agriculture and of the Principal of the College are hereunto affixed./ Given at Toronto on this ..... day of ... in the year of our Lord/one thousand and nine hundred and ... in the ... year of the Dominion/ and the ... year of the College./ ... Principal of the College/... Minister of Agriculture ". "2/ ONT./ VETERINARY/ COLLEGE" printed by hand on off-white adhesive-backed label applied to stone edge. "H. 28 [illegible] painted by hand in black ink on one short edge of stone. On opposite side of stone" THE/ MANUFACTURER'S LIFE/ INSURANCE COMPANY/ HEAD OFFICE, TORONTO, CANADA." printed several times, in different size fonts.

Missing

Unknown.

Finish

Black printed text and graphics appear on buff-colour background on smooth stone faces; stone [possibly limestone] is light grey in colour- rough texture is visible on short side surfaces.

Decoration

Elaborate scrollwork decorates printing surfaces.