Étiquette pour boîte de conserve

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Ingenium, 2008.0867.001
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TYPE D’OBJET
15 fl oz/litho
DATE
Inconnu
NUMÉRO DE L’ARTEFACT
2008.0867.001
FABRICANT
Miller Litho Co. Ltd.
MODÈLE
Smart's Brand "Trimsweet" Diet Pack Fruit Cocktail
EMPLACEMENT
Toronto, Ontario, Canada

Plus d’information


Renseignements généraux

Nº de série
S/O
Nº de partie
1
Nombre total de parties
1
Ou
S/O
Brevets
S/O
Description générale
Lithographed print and image on paper with off-white, green, yellow, red, orange and blue colours.

Dimensions

Remarque : Cette information reflète la taille générale pour l’entreposage et ne représente pas nécessairement les véritables dimensions de l’objet.

Longueur
24,1 cm
Largeur
10,3 cm
Hauteur
S/O
Épaisseur
S/O
Poids
S/O
Diamètre
S/O
Volume
S/O

Lexique

Groupe
Agriculture
Catégorie
Commerce
Sous-catégorie
S/O

Fabricant

Ou
Miller
Pays
Canada
État/province
Ontario
Ville
Toronto

Contexte

Pays
Canada
État/province
Inconnu
Période
Inconnu
Canada
Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging.
Fonction
Print specimen of 15 fluid oz. can label.
Technique
Represents the production processes in commercial engraving and lithography from the late 19th century through to the mid-20th century. The Frederick Martin tools and the gravure plates represent the craft of copper plate engraving in its traditional form. This consisted of cutting a design into the polished face of the plate, either exclusively with hand tools or with some degree of etching. After the plate was inked and thoroughly wiped, ink remained in these low lying areas. This ink was transferred to the paper when plate and paper were placed under pressure in a press (e.g. the Kelton press). The Frederick Martin tools include devices used both in engraving (gravers, scrapers and burnishers) and in etching (hand clamp). Engravers were assisted by the ruling machine to expedite laying down parallel lines and the pantograph (e.g. 1969.1286) to facilitate copying from a drawing, original plate, or master template. While no evidence of these devices is found among the Frederick Martin tools, it is likely that some of the plates were produced at least partly with them. Lithography is a process that does not rely on an elevated or recessed area to carry ink on the plate. Instead, in traditional lithography the image is applied to a polished, fine grained slab of limestone with a grease based ink. The stone is then dampened with water so that the stone can be repeatedly reinked without ink adhering to the nongreasy portions of the stone. The stones and early label specimens in the Art Alder collection represent this traditional form of lithography. The image was drawn on the stone directly with pen and grease pencil or by scratching through a gum coating to expose the ink absorbing stone in selected areas. Generally, these small stones carrying the original image were not placed in the press. Instead, images from several were applied to a final press stone by the use of transfer paper. It is this type of small, transfer stone that we are acquiring. In colour, or chromo-, lithography, a separate stone was required for each colour, with the sheet passing through the press several times to built up the final image. One of the most valuable items in the Art Alder acquisition is a progressive series of proofs for a multi-coloured label for the Niagara Falls Canning Co. By 1940, stone lithography and the transfer process had been superseded in most applications by offset lithography, in which the image carrier was a flexible metal plate wrapped around an impression cylinder. Image transfer to the plate by 1940 was largely by photographic means. Some of the label specimens we are acquiring clearly are the product of this photographic process.
Notes sur la région
Inconnu

Détails

Marques
" SMART'S/ BRAND/ DIET PACK/ FRUIT COCKTAIL/ SWEETENED/ WITH/ SUCARYL", "PACKED FOR/ SMART BROS. LTD./ COLLINGWOOD/ ONTARIO, CANADA", "NEW!!/ SWEET TASTE/ Without Added Sugar/ DIET PACK/ Recommended for a/ Low Calorie Diet.", "APPROXIMATE ANALYSIS/ Fat......Trace/ Protein....0.45%/ Ash.....0.33%/ Moisture....94.45%/ Carbohydrate...4.77%/ Cyclamate Calcium/ (Sucaryl Abbott) .180%/ Calories 21 per 100 grams/ Calories 5.9 per ounce/ Calories..88.5 per can". "SMART'S NEW/ "TRIMSWEET"/ pack Dietetic Fruits, for/ those on a sugar restricted/ diet are processed in water/ and sweetened with Cycla-/ mate Calcium (Sucaryl/ Abbott) a non-nutritive/ artificial sweetener./ Contains sucaryl and/ should be used only on/ the advice of a physician and "Trimsweet"/ FRUIT COCKTAIL/ SWEETENED WITH NON-NUTRITIVE CYCLAMATE CALCIUM (SUCARYL ABBOTT) / by/ SMART" printed on label front. "MILLER LITHO. CO. LTD. TORONTO, CANADA C-2-58 300 X 407" printed on right side selvedge edge of label front.
Manque
None.
Fini
Lithographed print and image on paper with off-white, green, yellow, red, orange and blue colours.
Décoration
Stylized image of whole fruits with greenery and clear glass bowl of fruit salad decorates label.

FAIRE RÉFÉRENCE À CET OBJET

Si vous souhaitez publier de l’information sur cet objet de collection, veuillez indiquer ce qui suit :

Miller Litho Co. Ltd., Étiquette pour boîte de conserve, Date inconnue, Numéro de l'artefact 2008.0867, Ingenium - Musées des sciences et de l'innovation du Canada, http://collection.ingeniumcanada.org/fr/id/2008.0867.001/

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