Renseignements généraux

Nº de série

S/O

Nº de partie

1

Nombre total de parties

1

Ou

S/O

Brevets

S/O

Description générale

B&W text and graphics printed on off-white paper

Dimensions

Remarque : Cette information reflète la taille générale pour l’entreposage et ne représente pas nécessairement les véritables dimensions de l’objet.

Longueur

64,8 cm

Largeur

55,7 cm

Hauteur

S/O

Épaisseur

S/O

Poids

S/O

Diamètre

S/O

Volume

S/O

Lexique

Groupe

Agriculture

Catégorie

Commerce

Sous-catégorie

S/O

Fabricant

Ou

Inconnu

Pays

Inconnu

État/province

Inconnu

Ville

Inconnu

Contexte

Pays

Inconnu

État/province

Inconnu

Période

Inconnu

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging. Letterhead for T. Eaton Co. Ltd, Toronto, ON and Winnipeg, MB Canada.

Fonction

Contains multiple copies of printed letterhead ready for cutting.

Technique

Inconnu

Notes sur la région

Inconnu

Détails

Marques

Printed on each letterhead: "ADDRESS ALL COMMUNICATIONS/ TO THE COMPANY", "THE/ T. EATON CO./ LIMITED/ IMPORTERS AND MANUFACTURERS", "TORONTO/ AND WINNIPEG, CANADA", "TELEPHONE/ MAIN 4260/ CONNECTING ALL DEPARTMENTS", "MAIL ORDER DEPARTMENT/ WINNIPEG/ CANADA/ AND IF YOU HAVE OCCASION TO REPLY PLEASE GIVE ORDER NUMBER" and "MONEY BACK/ IF NOT/ SATISFIED." Illustrations labelled "LONDON ENGLAND BUYING OFFICE", "PARIS FRANCE BUYING OFFICE", and "WINNIPEG/ CANADA.". Handwritten in pencil on sheet back is: "Order 6761/ Sheets 12,300/ Campbell D/ Apr. 27/ 07". "E - EAT - 7" printed by hand in red ink on label applied to backing board. "CANADA EPHEMERIA/ 70 Main Street South, Brampton, ON CAN L6W 2C6" mechanically printed on colour label applied to backing board.

Manque

Appears complete.

Fini

B&W text and graphics printed on off-white paper.

Décoration

Letterhead decorated with illustrations of London, England and Paris, France buying offices, and Winnipeg store.