Automobile

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OBJECT TYPE
2dr/coupe/convertible/gas
DATE
1936
ARTIFACT NUMBER
2000.0087.001
MANUFACTURER
General Motors of Canada
MODEL
La Salle/36-50/5067
LOCATION
Oshawa, Ontario, Canada

More Information


General Information

Serial #
650670045
Part Number
1
Total Parts
1
AKA
N/A
Patents
N/A
General Description
METAL BODY & PARTS/ GLASS WINDOWS, MIRRORS, PARTS/ SYNTHETIC PARTS/ RUBBER TIRES, RUNNING BOARD COVERS/ FABRIC (CANVAS?) ROOF, ROOF INTERIOR, BACK COVER/ LEATHER? SEATS & INTERIOR DOOR PANELS/ CARPET OF UNBKNOWN FIBRE

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length
467.0 cm
Width
167.0 cm
Height
183.0 cm
Thickness
N/A
Weight
1700.0
Diameter
N/A
Volume
N/A

Lexicon

Group
Motorized Ground Transportation
Category
Automotive vehicles
Sub-Category
N/A

Manufacturer

AKA
General Motors
Country
Canada
State/Province
Ontario
City
Oshawa

Context

Country
Canada
State/Province
Unknown
Period
1936+
Canada
Purchased by vendor at auction circa 1996 in western Canada. One of only several hundred Lasalles built annually in Oshawa between 1927 & 1936, last year of Canadian production. Last year of American production was 1940.
Function
Owner driven passenger vehicle for general transportation.
Technical
Lasalle was introduced in the US in 1927 as a low end of the Cadillac line and part of new niche marketing approach by GM which included planned obsolescence. It was the first production automobile to be designed by stylist rather than engineer or mechanic. The stylist was Harley Earl, who launched an Art and Color studio for GM. The Technical advantages included partial synchromesh transmission and safety glass.
Area Notes
Unknown

Details

Markings
RAISED METAL LETTERING ON EACH SIDE OF HOOD READS "LA SALLE"/ RED & SILVER LOGO ON FRONT GRILLE READS "LAS"; SAME LOGO IN SILVER & BLACK ON STEERING WHEEL/ INCISED LETTERING ON HUBCAPS READS "La Salle [SCRIPT]"
Missing
UNKNOWN
Finish
MEDIUM TAN EXTERIOR/ WHITE ROOF/ BROWN SEAT & INTERIOR DOOR PANELS/ BEIGE CARPET/ CHROME PLATED INTERIOR & EXTERIOR PARTS/ BLACK RUNNING BOARD COVERS/ WHITE & TAN TIRES
Decoration
CHROME PLATED TRIM ON BODY, PARTS

CITE THIS OBJECT

If you choose to share our information about this collection object, please cite:

General Motors of Canada, Automobile, 1936, Artifact no. 2000.0087, Ingenium – Canada’s Museums of Science and Innovation, http://collection.ingeniumcanada.org/en/id/2000.0087.001/

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