Box, cereal

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OBJECT TYPE
N/A
DATE
1934–1973
ARTIFACT NUMBER
2002.0667.001
MANUFACTURER
Mead Johnson & Co. of Canada Ltd.
MODEL
Pablum
LOCATION
Belleville, Ontario, Canada

More Information


General Information

Serial #
N/A
Part Number
1
Total Parts
2
AKA
N/A
Patents
N/A
General Description
cardboard

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length
N/A
Width
N/A
Height
19.8 cm
Thickness
N/A
Weight
N/A
Diameter
13.0 cm
Volume
N/A

Lexicon

Group
Domestic Technology
Category
Child care
Sub-Category
N/A

Manufacturer

AKA
Mead Johnson
Country
Canada
State/Province
Ontario
City
Belleville

Context

Country
Canada
State/Province
Unknown
Period
Type contents presumably used c 1934- 1973. This box probably c. late 1950s- 1960s.
Canada
Part of a large collection of medical artifacts, archival material & trade literature transferred to CSTM in 2002 from the former History of Medicine Museum, Toronto, ON. Pablum developed by Drs. Tisdall, Drake and Brown at Hospital for Sick Children in Toronto in 1934. Originally marketed through Mead Johnson as "Mead's" prior to Drake's coinage of the term "Pablum", c. 1934. [Ref. 3]
Function
To provide nutritious, easily digestible food for infants.
Technical
Unknown
Area Notes
Unknown

Details

Markings
" 1 LB. 2 OZ. NET (510 GM.)/ PABLUM/ CANADIAN. PAT. NO. 346,700 (1934)/ REG. CAN.. PAT. OFF./ A thoroughly cooked and dried/ palatable mixed cereal food, /vitamin and mineral enriched./ Pablum consists of wheatmeal (farina), oat-/ meal, wheat germ, yellow cornmeal, powdered/ beef bone specially prepared for/ human use, so-/dium chloride, powdered alfalfa leaf, powdered/ yeast and reduced iron. Pablum is thoroughly/ cooked under pressure and dried, with result-/ant rupture of the starch granules and some/ dextrinization. Pablum contains thiamine/ (vitamin B1) and riboflavin (vitamin G) from/ natural sources, nutritionally important miner-/als and supplies nutritionally important minerals/ (iron, copper, calcium and phosphorus),/ is readily digested,/ low in crude fiber, palat-/able, convenient and economical to prepare./ REQUIRES NO COOKING/ Add milk or water, hot or cold./Serve with milk or cream./ MEAD JOHNSON & COMPANY/ OF CANADA, LIMITED/ BELLEVILLE - ONTARIO" and "REPLACE LID - KEEP IN COOL DRY PLACE" printed on front panel. "TO PREPARE PABLUM/ For Infants/ Mix Pablum with warm liquid (milk, milk formula/ or water) as prescribed by physician, and stir with a/ fork. Thin mixture: 1 level tablespoonful Pablum/ plus 2 tablespoonfuls of liquid makes a feeding of/ about 2 rounded/ tablespoonfuls./ Normal mixture: 1 level tablespoonful Pablum/ plus 1 tablespoonful of liquid makes a feeding of/ 1 rounded tablespoonful./ FEED AMOUNT DIRECTED BY PHYSICIAN/ WHEN USED IN SPECIAL DIETS OF/ CHILDREN, CONVALESCENTS AND/ ADULTS/ 1 portion- Pour 1/2 to 3/4 cup Pablum into cereal/ bowl. Gradually add an equal amount of milk (any/ desired temperature) and stir well with fork. Serve/ with milk or cream; sugar and salt as desired" printed on back panel. "MEAD'S" and logo, and " 06812" also printed on box label. French language translation of all text also present. Also printed on back panel is detailed breakdown of cereal constituents, and "FOOD VALUE/ Approximately 106 Calories per oz. or 3.7 per Gm,/ 12 Level Tablespoonfuls = 1 oz./ Each ounce contains/ not less than 0.3 mg. thiamine (vitamin B1) and 0.1 mg./ riboflavin (vitamin G)./ How the vitamin and mineral content of Pablum/ is obtained: Wheat germ contributes thiamine/ and riboflavin. The high iron content is derived/ from the alfalfa leaf and reduced iron. Yeast/ contributes thiamine, riboflavin, iron and copper./ Powdered beef bone furnishes/ calcium, phos-/phorus and other minerals./ Formula devised in the Research Lab[oratories/ of the De-]/partment of Paediatrics, University/ o[f Toronto. Regularly]/ tested by Paediatric/ Research Foundation of Toronto." UHN catalogue number "998.1.2" printed by hand in pencil on lower edge of container. "9.50/ 5097" printed by hand in blue ink on white sticker on underside of container.
Missing
Contents.
Finish
Natural colour cylindrical cardboard container has light and dark blue, red and off-white text and graphics.
Decoration
N/A

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If you choose to share our information about this collection object, please cite:

Mead Johnson & Co. of Canada Ltd., Box, cereal, between 1934–1973, Artifact no. 2002.0667, Ingenium – Canada’s Museums of Science and Innovation, http://collection.ingeniumcanada.org/en/id/2002.0667.001/

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