General Information

Serial #

N/A

Part Number

1

Total Parts

5

AKA

N/A

Patents

N/A

General Description

paper advertisement

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

25.5 cm

Width

20.4 cm

Height

N/A

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Non-motorized Ground Transportation

Category

Cycles & cycling

Sub-Category

N/A

Manufacturer

AKA

Unknown

Country

Canada

State/Province

Unknown

City

Unknown

Context

Country

Canada

State/Province

Unknown

Period

circa 1999

Canada

An example of promotional material produced by or for a prominent Canadian bicycle company to advertise a bicycle. The Legacy bicycle was produced to commemorate the 100th anniversary of its C.C.M. brand, and hence the 100th anniversary of the establishment of the original Canada Cycle and Motor Co. In 1982 Procycle purchased the assets of the Canada Cycle and Motor Co. to create CCM Holdings (1983) Inc., which continued to manufacture C.C.M. brand bicycles. In 1999 they produced their 6,000,000th bicycle, a CCM Legacy. As of 2009, Procycle no longer owned the C.C.M. brand name The Canada Cycle and Motor Co. Ltd. was the largest manufacturer and supplier of bicycles in Canada until the mid 1950's. The company was formed in 1899 through the amalgamation of the five largest bicycle manufacturers in Canada: Massey-Harris Manufacturing Co. Ltd. of Toronto, H.A. Lozier and Co. of Toronto Junction, Gendron Manufacturing Co. Ltd. of Toronto, Welland Vale Manufacturing Co. of St. Catherines and Goold Bicycle Co. Ltd. of Brantford. After WWI, C.C.M. became the largest bicycle manufacturer in Canada and maintained that position until after WWII until the 1960's thanks to the post-war baby boom and modernization of its production. After that time outside factors such as economic instability, foreign competition as well internal problems such as poor labour relations and failed manufacturing and marketing decisions led to the eventual bankruptcy of CCM in 1983.

Function

Brochure used to promote a version of a model of a bicycle.

Technical

The Legacy bicycle was produced in four versions: a blue one speed, a silver four speed, a green 21 speed grip shift and, and a burgundy 21 speed synchro shift. The design was inspired by the past, by older C.C.M. models.

Area Notes

Unknown

Details

Markings

black outline lettering on each sheet reads 'TECHNO/ Romantic Legacy' black specifications/ black lettering reading 'PRINTED IN CANADA' and '(R) Registration Trade-mark of/ CCM HOLDINGS (1983) INC./ used under license'

Missing

appears complete

Finish

off-white paper sheets with blue and gold border down one side/ multicoloured illustrations

Decoration

red, white and blue CCM logos in two places on each sheet/ blue border with abstract bicycle wheel designs and gold edging on one side