Renseignements généraux

Nº de série

S/O

Nº de partie

1

Nombre total de parties

5

Ou

S/O

Brevets

S/O

Description générale

paper advertisement

Dimensions

Remarque : Cette information reflète la taille générale pour l’entreposage et ne représente pas nécessairement les véritables dimensions de l’objet.

Longueur

25,5 cm

Largeur

20,4 cm

Hauteur

S/O

Épaisseur

S/O

Poids

S/O

Diamètre

S/O

Volume

S/O

Lexique

Groupe

Transports terrestres non motorisés

Catégorie

Vélos et cyclisme

Sous-catégorie

S/O

Fabricant

Ou

Inconnu

Pays

Canada

État/province

Inconnu

Ville

Inconnu

Contexte

Pays

Canada

État/province

Inconnu

Période

circa 1999

Canada

An example of promotional material produced by or for a prominent Canadian bicycle company to advertise a bicycle. The Legacy bicycle was produced to commemorate the 100th anniversary of its C.C.M. brand, and hence the 100th anniversary of the establishment of the original Canada Cycle and Motor Co. In 1982 Procycle purchased the assets of the Canada Cycle and Motor Co. to create CCM Holdings (1983) Inc., which continued to manufacture C.C.M. brand bicycles. In 1999 they produced their 6,000,000th bicycle, a CCM Legacy. As of 2009, Procycle no longer owned the C.C.M. brand name The Canada Cycle and Motor Co. Ltd. was the largest manufacturer and supplier of bicycles in Canada until the mid 1950's. The company was formed in 1899 through the amalgamation of the five largest bicycle manufacturers in Canada: Massey-Harris Manufacturing Co. Ltd. of Toronto, H.A. Lozier and Co. of Toronto Junction, Gendron Manufacturing Co. Ltd. of Toronto, Welland Vale Manufacturing Co. of St. Catherines and Goold Bicycle Co. Ltd. of Brantford. After WWI, C.C.M. became the largest bicycle manufacturer in Canada and maintained that position until after WWII until the 1960's thanks to the post-war baby boom and modernization of its production. After that time outside factors such as economic instability, foreign competition as well internal problems such as poor labour relations and failed manufacturing and marketing decisions led to the eventual bankruptcy of CCM in 1983.

Fonction

Brochure used to promote a version of a model of a bicycle.

Technique

The Legacy bicycle was produced in four versions: a blue one speed, a silver four speed, a green 21 speed grip shift and, and a burgundy 21 speed synchro shift. The design was inspired by the past, by older C.C.M. models.

Notes sur la région

Inconnu

Détails

Marques

black outline lettering on each sheet reads 'TECHNO/ Romantic Legacy' black specifications/ black lettering reading 'PRINTED IN CANADA' and '(R) Registration Trade-mark of/ CCM HOLDINGS (1983) INC./ used under license'

Manque

appears complete

Fini

off-white paper sheets with blue and gold border down one side/ multicoloured illustrations

Décoration

red, white and blue CCM logos in two places on each sheet/ blue border with abstract bicycle wheel designs and gold edging on one side