General Information

Serial #

N/A

Part Number

1

Total Parts

1

AKA

N/A

Patents

N/A

General Description

SILKSCREEN ON GLASS; WOOD FRAME; SHEET METAL LIGHT BOX; SYNTHETIC ELECTRICAL CORD & DIMMER SWITCH.

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

91.5 cm

Width

45.7 cm

Height

25.5 cm

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Printing

Category

Printed specimens

Sub-Category

N/A

Manufacturer

AKA

Unknown

Country

Canada

State/Province

Ontario

City

Unknown

Context

Country

Canada

State/Province

Ontario

Period

THIS SIGN PROBABLY USED DURING 1930S.

Canada

EXAMPLE OF AN IN-STORE SALES PROMOTION DEVICE FOR A WELL ESTABLISHED ONTARIO CHEESE COMPANY OF THE MID 20TH CENTURY. (1927- 1950) (REF. 1). THIS SIGN WAS USED IN A CORNER STORE OWNED BY MR. ARTHUR E. REEDER IN BRANTFORD, ONT.

Function

TO ADVERTISE A SPECIFIC PRODUCT, IN THIS CASE CHATEAU CHEESE.

Technical

EXAMPLE OF A SCREEN PROCESS SIGN ON GLASS.

Area Notes

Unknown

Details

Markings

" Chateau/ The ARISTOCRAT of all CHEESE " printed on sign face. Illustration of product box reads " Chateau/ Cheese/ IT SPREADS OR SLICES ". " 600 WATTS MAXIMUM/ INCANDESCENT ONLY " printed on dimmer control.

Missing

COMPLETE. BLISTERING & SOME LOSS OF BLUE PAINT "LAYER". EARLIER ELECTRICAL TOGGLE SWITCHREPLACED WITH DIMMER CONTROL BY PREVIOUS OWNER.

Finish

GOLDTONE PAINTED WOOD FRAME SURROUNDS SIGN FACE. BLACK PAINTED WRINKLE FINISH LIGHT BOX. SIGN PROPER IS PREDOMINANTLY BLACK WITH LARGE MIRRORED GLASS SEGMENT; RED, GOLD, BLUE & GREEN ALSO USED ON SIGN.

Decoration

ILLUSTRATION OF PRODUCT BOX AGAINST SKYLINE FEATURED ON BOX.