General Information

Serial #

N/A

Part Number

1

Total Parts

1

AKA

N/A

Patents

N/A

General Description

One side printed in colour: pink, red, yellow, green, purple and blue text and graphics printed on off-white paper. On reverse: black printed on off-white paper.

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

74.0 cm

Width

53.4 cm

Height

N/A

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Agriculture

Category

Merchandising

Sub-Category

N/A

Manufacturer

AKA

DUNCAN

Country

Unknown

State/Province

Unknown

City

Unknown

Context

Country

Unknown

State/Province

Unknown

Period

Unknown

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging. These images are for John A. Bruce & Co. Ltd., Hamilton, ON.

Function

Contains multiple copies of printed images ready for cutting.

Technical

Contains multiple copies of printed pages ready for cutting. This press sheet depicts 1914 seed catalogue cover, and includes promotional text and illustrations of variety of gardening hand tools sold by Bruce company.

Area Notes

Unknown

Details

Markings

Printed on colour side: "[logo] JOHN A. BRUCE & CO. LIMITED HAMILTON/ REGAL/ SEEDS/ TRADE MARK", "ESTABLISHED 1850.", "BRUCE'S SALPIGLOSSIS/ SEE PAGE 66", "PRINTED FROM NATURE", "JOHN A. BRUCE & CO. LIMITED./ HAMILTON, CANADA." and "BRUCE'S PETUNIAS/ SEE PAGES 63 & 64", "Bruce's/ Seeds/ FOR/ 1914". "DUNCAN LITHO CO" and optical cross hair markings also printed at regular, repeating intervals on colour side of sheet. Markings on b&w side include "The Pioneer Seed/ House of Canada/ Established 1850".

Missing

Unknown: appears complete.

Finish

One side printed in colour: pink, red, yellow, green, purple and blue text and graphics printed on off-white paper. On reverse: black printed on off-white paper.

Decoration

Trademarks of 4-leaf clover and red lion, colour images of flowers and illustrations of imposing building and various gardening hand tools decorate advertisement.