General Information

Serial #

N/A

Part Number

1

Total Parts

1

AKA

N/A

Patents

N/A

General Description

Book has red-brown coated paper covering on paper board covers; black paper pages; opaque tissue inter-leaf pages

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

27.7 cm

Width

21.2 cm

Height

2.7 cm

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Printing

Category

Printed specimens

Sub-Category

N/A

Manufacturer

AKA

MARTIN

Country

Canada

State/Province

Ontario

City

Toronto

Context

Country

Unknown

State/Province

Unknown

Period

Unknown

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging.

Function

General: To display examples of printed work completed, in order to show prospective clients what was possible.

Technical

Unknown

Area Notes

Unknown

Details

Markings

"THE ARTISTIC SERIES/ TORONTO" stamped into book cover. "FREDERICK MARTIN/ 2" printed by hand in blue ink on white adhesive-backed label applied to front cover. "Mr. Steel" (?) handwritten in pencil on inside of front cover, in upper left corner, " MARTIN" printed in black on off-white paper label fixed to centre of inside cover.

Missing

Unknown.

Finish

Book has red-brown coated paper covering on paper board covers; black paper pages; opaque tissue inter-leaf pages

Decoration

N/A