General Information

Serial #

N/A

Part Number

1

Total Parts

1

AKA

blotter

Patents

N/A

General Description

Colour lithograph on cow-shaped tin form.

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

12.5 cm

Width

9.5 cm

Height

1.1 cm

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Agriculture

Category

Merchandising

Sub-Category

N/A

Manufacturer

AKA

American Art

Country

United States of America

State/Province

New York

City

Brooklyn

Context

Country

Unknown

State/Province

Unknown

Period

Unknown

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging.

Function

To promote and advertise specific product or business.

Technical

Unknown

Area Notes

Unknown

Details

Markings

"DE LAVAL." printed in black in upper centre of cow body. "Separator/ and/ Milker/ Catalogs/Free on request", "Sooner or Later/ You will use a/ De Laval/ Cream Separator & Milker", "Saves $15 to $20/ per cow per year", "The De Laval Separator Co./ NewYork Chicago San Francisco/ Montreal Peterborough Winnipeg Vancouver", "The Better Way/ of Milking", "AMERICAN ART SIGNS CO. BROOKLYN, N.Y.", "MADE IN/ U.S.A.", "Local Agents/ Everywhere" and "15-28." printed on reverse.

Missing

N/A

Finish

Colour lithograph on cow-shaped tin form.

Decoration

Novelty trade card is shaped like milk cow; bears illustrations of milker and woman operating separator.