General Information

Serial #

N/A

Part Number

1

Total Parts

1

AKA

N/A

Patents

N/A

General Description

Pale yellow, blue, red, gold tone and green text and graphics printed on off-white paper.

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

78.1 cm

Width

57.1 cm

Height

N/A

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Agriculture

Category

Merchandising

Sub-Category

N/A

Manufacturer

AKA

Unknown

Country

Unknown

State/Province

Unknown

City

Unknown

Context

Country

Unknown

State/Province

Unknown

Period

Unknown

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging.

Function

Contains multiple copies of printed labels ready for cutting.

Technical

Contains multiple copies of printed labels ready for cutting. This press sheet contains labels for baking powder.

Area Notes

Unknown

Details

Markings

Sheet contains 12 labels. 4 labels marked: "POPPY", "BAKING POWDER" and "DIRECTIONS/ To each quart of flour add two heaping/ teaspoonfuls of Baking Powder, mixing/ well together while dry: then rub in Short-/ ening, Salt, etc. Make into dough, not too/ stiff, with sweet milk or water. Do not/ knead or work the dough any more than is/ necessary to mix. Any Baking Powder will/ work best if the oven is already hot.", with German and French language text translations. 4 labels marked: "MOSS ROSE", "BAKING POWDER" and "DIRECTIONS/ To each quart of flour add two heaping/ teaspoonful of Baking Powder, mixing/ well together while dry: then rub in Short-/ ening, Salt, etc. Make into dough, not too/ stiff, with sweet milk or water. Do not/ knead or work the dough any more than is/ necessary to mix. Any Baking Powder will/ work best if the oven is already hot.", with German and French language text translations. 4 labels marked: "ROSE/ BRAND", "BAKING POWDER", "DIRECTIONS/ NEVER DIP A WET SPOON IN THE POWDER/ For Biscuits or Hot Rolls - One quart of sifted flour, two teaspoon-/ fuls of Baking Powder, mix thoroughly when dry; add one teaspoon-/ ful of shortening and a little salt; put in sweet milk or water enough / to make a dough barely stiff enough to roll out; kneed but little and/bake immediately in a hot oven./ Sponge Cake - Mix one cup of flour, and two teaspoonfuls of Baking Powder,/ one cup of sugar three eggs, two teaspoonfuls milk; stir briskly and bake at once.", with French language text translation.

Missing

Appears complete.

Finish

Pale yellow, blue, red, gold tone and green text and graphics printed on off-white paper.

Decoration

Stylized images of roses and poppies with greenery and scrolling border around text panels decorate label face.