General Information

Serial #

N/A

Part Number

1

Total Parts

1

AKA

N/A

Patents

N/A

General Description

Brown, beige, gold tone and off-white text and graphics printed on off-white paper.

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

81.2 cm

Width

55.6 cm

Height

N/A

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Agriculture

Category

Merchandising

Sub-Category

N/A

Manufacturer

AKA

Campbell

Country

Unknown

State/Province

Unknown

City

Unknown

Context

Country

Unknown

State/Province

Unknown

Period

Unknown

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging. This sheet contains labels for E. D. Smith's Fruit Farms, Helderleigh, Winona, ON.

Function

Contains multiple copies of printed labels ready for cutting.

Technical

Contains multiple copies of printed labels ready for cutting. This press sheet contains labels for grape juice.

Area Notes

Unknown

Details

Markings

63 labels printed on sheet. Each label reads: "E.D. SMITH'S/ FRUIT FARMS/ PURE AND/ UNFERMENTED/ Grape Juice/ DELICIOUS, HEALTHFUL, APPETIZING,/ DILUTE TO SUIT THE TASTE./ HELDERLEIGH, WINONA, ONT." "DUNCAN LITH. CO. " printed below most labels. Optical cross hair markings also appear on sheet face. "Jan. 29/ 8 300 Sheets/ Campbell/ Press" and numerical calculation printed by hand on sheet back.

Missing

Appears complete.

Finish

Brown, beige, gold tone and off-white text and graphics printed on off-white paper.

Decoration

Stylized images of grape clusters with greenery and trademark "E D S" within triangle decorate labels.