General Information

Serial #

N/A

Part Number

1

Total Parts

1

AKA

N/A

Patents

N/A

General Description

Green, red, blue, yellow, black, brown and off-white text and graphics printed on off-white coated paper (?)

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

81.0 cm

Width

45.6 cm

Height

N/A

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Printing

Category

Printed specimens

Sub-Category

N/A

Manufacturer

AKA

DUNCAN

Country

Canada

State/Province

Ontario

City

Hamilton

Context

Country

Unknown

State/Province

Unknown

Period

Presumably produced after 1881.

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging. This poster promoted waterproof signs manufactured by Duncan Lithography Co. Ltd., Hamilton, ON.

Function

To inform viewers and promote product, service, event and/or company, etc.

Technical

Unknown

Area Notes

Unknown

Details

Markings

Poster face reads "HERE AT LAST!/ AN ABSOLUTELY WEATHERPROOF SIGN/ "The Duncan Ducksback"/BETTER THAN COTTON/ MADE ONLY BY/ DUNCAN LITHOGRAPHING CO./ LIMITED./ HAMILTON CANADA.", "REINFORCED/ EDGES/ ADD TO THE/ LIFE OF/ THE SIGN/ 100%", "EMPAHICALLY THE BEST AND MOST/ PERMANENT OUTDOOR SIGN OBTAINABLE", "COLORS/ REMAIN BRIGHT/ AND ATTRAC-TIVE/ . - ./ COLORS/ WILL NOT/ WASH OUT" and "PRICES CHEERFULLY GIVEN ON RECEIPT/ OF SPECIFICATIONS AND QUANTITIES". "Red" printed by hand in red ink in lower left front margin/selvedge edge. "E.- SIG- 3" and "CANADA EPHEMERIA/ 70 Main St. South, Brampton, ON CAN L6W 2C6" appears on labels applied to mounting board present at time of acquisition by CSTMC.

Missing

Appears complete.

Finish

Green, red, blue, yellow, black, brown and off-white text and graphics printed on off-white coated paper (?).

Decoration

Comic illustration of small girl and goose pulling against one another, over a paper sheet (presumably a sign.)