General Information

Serial #

N/A

Part Number

1

Total Parts

1

AKA

N/A

Patents

N/A

General Description

Green, red, blue, yellow, black and off-white text and graphics printed on off-white paper.

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

81.5 cm

Width

43.0 cm

Height

N/A

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Printing

Category

Printed specimens

Sub-Category

N/A

Manufacturer

AKA

Eaton

Country

Canada

State/Province

Ontario

City

Toronto

Context

Country

Unknown

State/Province

Unknown

Period

Presumably produced before 1904.

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging. This sheet contains printed catalogue covers for 1904 T. Eaton Co. Ltd. Spring & Summer catalogue.

Function

Contains multiple copies of printed pages ready for cutting.

Technical

Unknown

Area Notes

Unknown

Details

Markings

Colour catalogue covers include text "SPRING & SUMMER CATALOGUE / 1904 NO. 62", "OUR MOTTO/ THE GREATEST GOOD/ TO THE GREATEST NUMBER", "EATON'S/ MAIL ORDER/ SYSTEM/ COVERS CANADA/ FROM SEA TO SEA", "THE/ T. EATON CO./ LIMITED/ 190 YONGE ST. TORONTO, CANADA./ OUR BUYING OFFICES IN LONDON & PARIS KEEP YOU SUPPLIED WITH THE LATEST AND MOST APPROV-/ ED STYLES; MONEY REFUNDED IF GOODS ARE NOT PERFECTLY SATISFACTORY; THAT GUARANTEE/ COVERS EVERY MAIL ORDER PURCHASE YOU MAKE.", "THOUSANDS/ OF FAMILIES/ ALL OVER CANADA/ SEND TO EATON'S/ REGULARLY FOR/ THEIR HOUSEHOLD/ AND WEARING/ NEEDS.", "OUR OWN/ FACTORIES/ CONNECT THE CON-/ SUMER WITH THE/ PRODUCER THUS/ SAVING YOU ALL/ MIDDLEMAN'S/ PROFITS.", "EATON'S MAIL ORDER SYSTEM BRINGS THE STORE TO YOUR HOME", "EATON'S Six Specials in Rugs" and "PRESS OF/ THE/ T. EATON CO./ LIMITED/ TORONTO". B&W inside front and back cover page includes text "Instructions for Shoppers by Mail./ Follow Instructions on this page, and we guarantee satisfaction or refund money.", "THE/ T. EATON CO./ LIMITED/ 190 YONGE STREET TORONTO, CANADA", "Entered at the Department of Agriculture according to Act of Parliament of Canada, in the year one thousand nine hundred and four.", "Fur Specials at Summer Prices" and "Furs remodelled into all the latest styles. Write for quotations. This is the season of the year/ to have them repaired.". "E. EAT. 6" and "CANADA EPHEMERIA/ 70 Main St. South, Brampton, ON CAN L6W 2C6" appears on labels applied to mounting board present at time of acquisition by CSTMC.

Missing

Appears complete.

Finish

Green, red, blue, yellow, black and off-white text and graphics printed on off-white paper.

Decoration

Colour catalogue cover pages feature stylized illustrations of two women representing "Vancouver" and "Halifax", store, and carpets; black and white pages contain "Instructions for Shoppers by Mail" and fur garments and accessories.